Disconnected from the outside world for a long time, a village in
the middle of a huge reservoir is discovering the benefits of community-based
tourism, Luong Thu Huong reports.
Not too long ago, Ngoi Village was living in a world of its own, quietly minding
its own business, virtually unnoticed in the midst of a massive reservoir
created by a hydropower project.
Accessible only by boat, its inhabitants wiled away their time fishing and
That was until two months ago.
A community-based tourism project has woken up the outside world to this slice
of paradise and changed the lives of the villagers.
The unique culture and simple lifestyle of the ethnic Muong that have been
preserved for centuries in the village are now a magnet attracting more and more
visitors, and bringing more income to locals.
It took us about 30 minutes to reach Ngoi Village by boat from the Thung Nai
wharf. The ride was a great opportunity to contemplate the beauty of Hoa Binh
Lake, as the locals call the reservoir, that provides water for the Hoa Binh
As we approached the village, we could understand why the centre of this
man-made lake has been compared to Viet Nam’s natural wonder, Ha Long Bay.
Over 50 islets of all shapes and sizes rose languidly from the depths of the
vast expanse of jade green water.
Our boat slowly passed the lovely villages of the Dao, Thai, Muong living on the
islands. The idyllic scenes of green maize fields on the mountainsides and small
fishing boats gently floating by the shore made us feel as though we had entered
very tranquil waters.
Ngoi Village gradually loomed into view, nestled among the limestone mountains,
“a sleeping beauty who has recently awakened”, as our local tour guide, Tran Van
Vy, described it.
Vy said Ngoi was one of the most ancient villages of the Muong in Hoa Binh. It
is home today to 79 households, all of them Muong.
No one knows exactly when the village was established, it is assumed to be at
least 1,000 years old, as per an ancient Ngoc Lu bronze drum unearthed in the
area in 1993.
The village was previously called Bua Dam, indicating in Muong language a vast
flat area on the mountain that is shaded with abundant tall trees. Ngoi lives up
to its old name today with its maize fields and orchards.
Vy told us that the ancient village is also endowed with precious primary
forests that contain many highly-valued medicinal plants and a variety of wild
animals like monkeys and deer.
Most importantly, it has many hidden natural wonders awaiting discovery by
“There are many caves here, but only five of them have been discovered. About
one kilometre from the village is a 15ha lake which is called the Fairy Lake,
surrounded by limestone mountains with dozens of primitive Karst caves,” Vy
The one-hour trek through Ngoi Village under Vy’s guidance helped us fully
appreciate the leisurely, peaceful life of the people here. There seemed to be
no definition of time. Sometimes we encountered little boys and girls playing at
the foot of a hill while herding their cows, or some villagers coming back from
working in the forest, carrying some edible plants or woods in the baskets on
their backs. All of them were very friendly and welcomed us with big smiles.
The most interesting part of our trek was the visit to the village’s shaman, Bui
Van Tan. In Muong culture, a shaman not only conducts rituals during special
ceremonies but also preserves local cultures and history through his prayers.
Talking with Tan about Muong rituals and the wisdom contained in them enabled us
to partially understand the spiritual life of the Muong people and treasure the
work of shamans, or Mo Muong, one of Hoa Binh’s national intangible heritages.
At nightfall, we returned to our host family and tried our hands at making local
dishes like cha cuon la buoi (grilled pork wrapped in grapefruit leaves),
grilled chicken, fried fish and a soup with wild plants. Then we enjoyed the
delicious meal with sips of rice wine, sitting by a fire.
Getting up early to set the brilliant sunrise on the island was a thrilling,
We learnt that if visitors wanted, a special arts programme featuring Muong’s
“cultural colours” would be organised. Visitors can drink “tube wine” and join
locals in dancing with bamboo poles and enjoy the cheerful chimes of the gongs.
“The Muong accounts for 62 per cent of the total population of Hoa Binh, but
there has been no village that is typical for Muong cultures,” Vy said.
“Therefore, as soon as the tourism potential of the ancient village of Muong
people was discovered, it was planned as a cultural destination. It is
particularly suitable for homestay tourism as the village has been able to
preserve its ancient lifestyle due to its isolated location,” he added.
The community-based tourism project was initiated in the village by the Hoa Binh
Tourism Investment Joint-stock Company in 2014. The project aimed to preserve
and promote local culture as well as the natural surroundings to ensure
sustainable development. The first phase of the project has been completed with
seven homestay accommodations ready to welcome guests.
According to the Hoa Binh Province’s Department of Culture, Sports and Tourism,
investing in tourism development in Ngoi Village has met many challenges,
particularly in building infrastructure.
Meanwhile, the villagers lacked awareness of tourism and its benefits. It took a
lot of effort to show them how their lives would change for the better, and to
teach them the soft skills for welcoming and caring for guests.
“We identified that the most important thing is to help locals to preserve and
promote their original cultural values, because only then can tourism in Ngoi
Village be different and attractive,” Vu Duy Bong, general director of Hoa Binh
Tourism Investment Joint-stock company, told the press.
Bui Van Thao’s family, our host, was among the first seven Muong families in the
village chosen to offer homestay services. Each family received financial
support of VND200 million (US$8,800) from the Company, and they could repay this
within five years without interest.
The money would be used to renovate their stilt houses, including the building
of new toilets and purchasing new facilities like heater and hand sinks. The
hosts were also trained about the professional manner in which they could
Vy said each homestay family also received VND30 million ($1,300) in cash from
the provincial authority. “With such huge tourism potential, it should take them
less than five years to pay this back,” he said.
Another villager offering homestay service, Bui Thi Man, said that she was
trained in the village itself.
“I attended a 15-day training on how to prepare mattress and blankets and how to
welcome guests, to keep our houses neat and clean,” Man said, adding that she
has also learnt how to cook a variety of dishes in addition to traditional Muong
cuisine to meet the guests’ demand.
Besides cave exploring and homestay services, Ngoi Village has received
investment in other facilities like a waterpark, kayaking, high-speeded cruises
and a floating restaurant. Fifty young women in the villagers have been trained
to become lifeguards.
After having their stilt house renovated, Thao’s family began to welcome their
first guests over two months ago. They have realised the benefits that
community-based tourism has brought.
“We used to have nothing but the stilt house when we joined the community-based
tourism project. We then got financial support without interest to improve our
living conditions and earn extra income.
“There is no road connecting Ngoi with surrounding villages. Our daily supply
and trading depend on waterway. Community-based tourism has brought more
tourists to the village, which has helped the villagers know more about the
outside world. We have also been able to sell more fish we catch and the plants
Ha Van Sieu, deputy general director of the Viet Nam National Administration of
Tourism, said the model of community-based tourism in Ngoi Village is on the
right track as it prioritizes three issues: identifying Muong’s cultural
identity as an attraction that needs preserving; enhancing the locals and
authority’s awareness about sustainable tourism development without affecting
the environment; and equipping locals with necessary skills so that they can
confidently provide services and gain tourism benefits.
“Now all the villagers want to follow community-based tourism. In the future,
each stilt houses in Ngoi Village will be turned into a homestay facility and be
a Muong architectural masterpiece or a space for preserving traditional crafts
and cultures,” Vy said.