A new campaign aimed at discovering the beauty of the Greater
Mekong Subregion (GMS) has been launched with experiences and stories of
The Travel Department, under the Viet Nam National Administration of Tourism (VNAT),
worked with co-ordinators of Mekong Moments to present the campaign yesterday in
Mekong Moments is a turn-key digital campaign and travel inspiration platform
that will allow any business in the GMS, regardless of size and type, to develop
its own campaign by encouraging consumers, staff, and stakeholders to share
their Mekong Moments. These will be aggregated into MekongMoments.com to inspire
people to research and book travel to China, Cambodia, Laos, Myanmar, Thailand,
and Viet Nam.
Mekong Moments will serve as a hub of capacity building (training and assisting
travel enterprises) and increasing awareness about the mighty river and its
region as an experiential travel destination globally.
The website of Mekong Moments campaign also introduces Viet Nam’s Timeless Charm
and leads to the official website of the Viet Nam Administration of Tourism at